Marketing Your Property
The most efficent way to market your property is via the Web. We estimate that 95% of our rentals are generated this way. A website can convey a lot of information - photos, a detailed description, availability, how to make a reservation, contact information, etc. The more information that is provided, the easier it is for potential clients to see what you have to offer, and they are able to make an informed decision without having to ask too many questions.
Another point to keep in mind is that a website is only as good as its links or connections. In order for people to find your website, they need to be aware that it exists and this is where advertising is important - to connect potential renters to your website.
When you list your property with County Holiday Homes, we take care of all of this for you and people call US instead of you. All the costs of mailing, courier charges, credit card fees, and long distance calls are covered by us.
Marketing and Promotion:
- individual website for each property - includes a minimum of 10 images
- individual web listings on www.prince-edward-county.com (4000 visitors per day), www.countyholidayhomes.com (300 visitors per day), www.worldweb.com, and www.cottagecountry.com
- online advertising on Google - when people search on Google, our ad can appear next to the search results
- advertising in tourist publications including the local Red Map, Breakaway, Visitor's Guide, Wine Tour map, Angler's map, and Golf map
- promotional material distribution at Tourist Information Centres
- networking and referrals with local businesses and real estate agents
- member of Prince Edward County Chamber of Tourism & Commerce, Taste the County (Agri-Tourism Marketing Agency), and County Campground & Cottage Association
- credit card payment available (Visa and Mastercard)
- toll free number for inquiries and reservations
- access to Google Analytics reports to see who visits your website
- receiving and responding to telephone inquiries, mail, and email and ‘showing’ your cottage through photographs and the Web.
- conducting the screening process with potential guests to ensure suitability with your requirements
- collection of rental agreement, appropriate deposits and full payment of bookings prior to rental periods
- distribution of cottage information, maps, directions, and key information to confirmed guests
- notifying you of confirmed bookings and remittance of a cheque to you prior to occupancy along with a statement of details
- following up with guests after their departure & collecting feedback
- providing a statement of rental revenues at year end